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| Jaguar Formula One Art of Speed Jaguar and Pininfarina Celebrate the X-TYPE Estate
The viewing will be attended by an eclectic audience, comprising of Italian personalities from the world of art, fashion, motoring, motorsport and design as well as VIP guests. Unveiling the unique project, Jaguar Italy Managing Director, Jon Lewis, said: ěJaguar Cars and Jaguar Racing are delighted to have worked with Pininfarina on this unique project ń itís a celebration of both companies and their inherent passions for design.î Pininfarina has taken a Jaguar Formula One car and graphically painted it, taking direct inspiration from aerodynamic research - a field in which Pininfarina has been active since 1972 when it pioneered the first full size wind tunnel in Italy. Andrea Pininfarina, CEO, Pininfarina S.p.A. said: ěThe Design Team at Pininfarina has chosen colours to illustrate the forces that act on a Jaguar Formula One car at racing speeds - the spectrum flows from red for maximum force to yellow, green and blue representing an analysis of the incredible stresses that the air flow forces on to the machine and driver.î The red also highlights the extreme heat generated by an F1 car at speeds over 200 mph, which over the course of a race can lead to cockpit temperatures reaching on average 50 degrees Celsius. In these situations, the driver can lose approximately 1.5 litres of body fluid per race, as well as burning off 600 calories. The brakes of a Formula One car can decelerate the car from 200 mph to 50 mph in 3 seconds, placing further physical strain on the driver and chassis. Made of carbon, the brakes operate at temperatures of 600 degrees Celsius, occasionally peaking up to 750. F1 development is a thorough test bed for the next generation of automotive engineering which will find its way to safe, technologically-advanced, stylish and desirable cars in the future. The "Jaguar Formula One Art of Speed" explores the full decorative potential of these functionalities of the car itself rather than applying an additional decoration over it. The bodywork has been transformed into a painting that unites aesthetics and functionality with strong colours that underline its three-dimensionality and dynamism. Pininfarina has also worked with Jaguar on the development of the Jaguar X-TYPE estate, unveiled today at the Bologna Motor Show. Ian Callum, Jaguar Design Director said: ěThe X-TYPE Wagon has been designed to meet the needs of a new generation of estate car buyers. Style is now a key motivation when choosing a wagon, with more than a third of European purchasers citing it as their number one considerationî. Under the direction of Callum, who is based at Jaguar's Design Studio in Coventry, Pininfarina provided technical support during the development of the X-TYPE estate, in the fields of body engineering, vehicle engineering and packaging. Although the two parties involved have very credible design and technology reputations, it is difficult to escape Jaguar's current product direction. Now producing diesels and estates, Jaguar are arguably defying the heritage of the company; a company that brought some of the sleekest cars ever to British roads. This latest partnership with Pininfarina might be seen by some as nothing more that a brand reinforcement stunt - an attempt to counter criticisms that producing oil-burning family cars with Ford components is wrong for Jaguar. Whatever anyone's opinion on the merits of the Jaguar brand, one thing is clear, Ford is carefully targeting the premium German manufacturers on every front. |
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