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| RCA Interim Show The Royal College of Art Vehicle Design Course interim show
Always at the cutting edge of design, the course is focussed on the belief that we are on the brink of a third great age of vehicle design. The role of its postgraduate students is to explore the future of mobility in this context. Head of Department, Dale Harrow defines ëthe first ageí as a time when the automotive industry learned to make and construct, whereas ëthe second ageí has been about companies understanding their own identities and the ways in which their brands are perceived. Now, he believes we are at the start of ëthe third age,í an era where car companies must begin to understand and respond to the consumer, in the case of transport, that means all of us, not just drivers. Fundamental cultural changes must be recognised and acknowledged by the worldís mobility designers of the future. These RCA students will be deciding the way in which we travel in the 21st century, and the course has been restructured into three ëpathwaysí in order to address the challenges of the ëthird ageí. Students work together in small study groups, led by specialist tutors, which follow these distinct pathways: Urban flow concentrates on providing advanced inclusive mobility, moving people and/or goods within specific urban environments, inspiring design innovation for integrated journeys, improving the design of urban vehicles and systems and exploring successful interfaces between them. Inside Out focuses on the vehicleís materials, production and manufacturing technologies, considering in particular the functional design of vehicle interface with the user Automark explores strategic design solutions ñ creating innovative vehicle concepts that provide significant value to a business, identifying and creating new commercial and brand potential. The interim show is the first time work from the courseís new pathways system can be seen. It is an opportunity to reflect on whatís been achieved so far as well as an indication of the ideas and directions which will be developed for the courseís world-renowned degree exhibition, The Show. As part of a long tradition of working with industry affiliates, students are about to embark on a major cross-disciplinary project with FIAT, looking at ways of adapting standard automotive packages for different, worldwide cultural environments. Students work with a staff from a variety of backgrounds, Visiting Professor is Peter Stevens, Head of MG-Rover design, Autocar Designer of 2003, and internationally renowned designer of both race and road vehicles including the McLaren F1 and the MGTF. Visiting tutor Andrew Nahum is Head of Curating at the Science Museum, and brings historical perspectives as well as his wide knowledge of research methodologies to the course. Recent visiting lecturers include Dr Penny Sparke author of A Century of Car Design and J Mays, Fordís Chief of Design and Tom Karen, who contributed to the development of the chopper bike, the Scimitar and the Robin Reliant. |
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