| Lancia Wins Design Award
The new Lancia Ypsilon has won the prestigious 'European Automotive Design Award' in the compact car category. It was chosen by a jury made up of 200 design students and automotive stylists from over 30 countries.
The award-giving ceremony was held during the Brussels International Motor Show, and was organised by 'Designers' (Europe), an independent association created in 1989 which promotes car design all over Europe.
The Ypsilon took first place ahead of important competition such as the Citroen C2 and the Ford Fiesta. Its original styling is representative of Lancia's constant stylistic evolution, which focuses entirely on 'Italian class'. Lancia say the new car is a 'concentrate' of the qualities of a flagship: an elegant line that reinterprets the stylistic tradition of Lancias of the past in a modern key, the refined combinations of colours, fabrics and materials, and the many opportunities to create a car that reflects the tastes and lifestyle of each customer. There are no less than 555 possible combinations, obtained by mixing body colours, fabrics and materials and the alloy wheels from the Lineaccessori.
Designed for 'a clientele that likes to stand out through exclusive products and for whom the car must be a pleasure to use', the new Ypsilon incorporates features that place it at the top of its class: the huge Skydome sunroof, the dual zone automatic climate system, and the BoseŽ Hi-fi Sound System.
Despite winning the award, the Lancia's appeal is unlikely to be as broad as the competition's. With its unusual grille and front lights, the car looks a little ill-at-ease with itself; partially resembling both an Alpha 147 and a Fiat 500. The Lancia Ypsilon still needs to prove itself in the European market.
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