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The Royal College of Art Vehicle Design Course interim show


Open to the public 26-28th November 2003, 'Automotivation' will signpost the future of mobility. In the exhibition, a range of design projects will reconsider the needs of the world's changing landscape for private and public mobility. This will be the first sight of a new direction at the RCA Vehicle Design department.

Always at the cutting edge of design, the course is focussed on the belief that we are on the brink of a third great age of vehicle design. The role of its postgraduate students is to explore the future of mobility in this context.

Head of Department, Dale Harrow defines 'the first age' as a time when the automotive industry learned to make and construct, whereas 'the second age' has been about companies understanding their own identities and the ways in which their brands are perceived.

Now, he believes we are at the start of 'the third age', an era where car companies must begin to understand and respond to the consumer, in the case of transport, that means all of us, not just drivers. Fundamental cultural changes must be recognised and acknowledged by the worldís mobility designers of the future.

These RCA students will be deciding the way in which we travel in the 21st century, and the course has been restructured into three 'pathways' in order to address the challenges of the 'third age'. Students work together in small study groups, led by specialist tutors, which follow these distinct pathways:

Urban flow concentrates on providing advanced inclusive mobility, moving people and/or goods within specific urban environments, inspiring design innovation for integrated journeys, improving the design of urban vehicles and systems and exploring successful interfaces between them.

Inside Out focuses on the vehicle's materials, production and manufacturing technologies, considering in particular the functional design of vehicle interface with the user

Automark explores strategic design solutions - creating innovative vehicle concepts that provide significant value to a business, identifying and creating new commercial and brand potential.

The interim show is the first time work from the course's new pathways system can be seen. It is an opportunity to reflect on what's been achieved so far as well as an indication of the ideas and directions which will be developed for the course's world-renowned degree exhibition, The Show.

PUREcycle by Tom Eaton



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