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Royal College of Art Vehicle Design Show 2007


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Teresa Mendicino – Italy


"From a woman’s point of view, I believe that there are still many things that should be considered in car design. My ambition is to give cars back their souls, by looking in detail at different aspects and design approaches, and to transform cars into ‘pieces of art’ to make each of them unique and special. In future I want to push my research even further, to develop the possibility of customising the interior and exterior of the car and to research and develop new opportunities in collaboration with industry.
My work is designed around the five senses. A successful project depends on achieving the right balance between materials, shapes,
colours, sounds and smells. My design proposal develops wellbeing
inside the car, to inspire its use among future generations. It aims to create an innovative, pioneering and exciting transport and user
scenario. It will encourage people to travel and enjoy their weekend, exploring the countryside, far away from traffic jams and pollution.
Department of Transport research shows that most people do not use their car for travel, for leisure, exploring new places and to escape
the crowd in towns because cars are now just ‘boxes’ to take you from A to B. The average car/van driver in the UK makes
399 trips of all lengths from 27 trips under a mile to three trips over 100 miles.
"



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