PSA Design Centre - 'Automotive Design Network'

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Less than two years ago, the PSA Peugeot Citroën Group announced that it was creating a new design centre dedicated to its two brands, Peugeot and Citroën. The design centre is now known as the Automotive Design Network, giving it the initials of the French words for DNA. The first stone was laid in June 2002 and two years later, the €130 million project came to fruition when the first teams started moving in. The ADN is based in Vélizy, near Paris, a choice that was both practical and symbolic, by its proximity to France's capital where fashions are born and where contemporary culture flourishes.


The ADN has two key missions that aim to bring together various technical and design aspects of vehicle development:

• Bringing together the styles of both marques in order to underline their differences in terms of aesthetics and architecture.
• Leveraging common technical resources for the advance phase production of vehicles, prior to industrial development.

Understanding that design is 'the key motivating factor behind the purchase of a car', PSA decided to implement a new design strategy and utilise advance concepts.

Giving pride of place to design has meant putting together a new organization that brings cutting-edge technical and industrial expertise to the pre-series phase. The Innovation and Quality Department was set up in February 1998, with the aim of reorganizing and optimizing design operations within the PSA Peugeot Citroën group.

Within the new framework of the ADN, cooperation between the Technical Platforms & Purchasing department and the Innovation & Quality department will be strengthened and fully leveraged.

While the engineering of the various mechanical assemblies, such as engines, transmissions or suspension systems, will still take place in La Garenne-Colombes, alternative concepts will be developed into a complete vehicle in Vélizy and Sochaux. Designers will create the new Peugeot and Citroën models by drawing upon the assembly and platform databases used by PSA Group engineers.

The roof of the design centre is used as the outdoor presentation area. Turntables are built into the surface.

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Images © Copyright & courtesy PSA

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