PSA Design Centre - 'Automotive Design Network'

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One of the goals of the Innovation & Quality Department will be to drive the development of both brands by emphasizing their personality and evolving their distinctive features into a clearly recognizable design signature.

Substantial technical resources have been made available to engineers specializing in varied areas such as overall vehicle architecture, ergonomics and information technology applications. Within the ADN, shared spaces have been set up for all phases of new product design that do not deal with features specific to either of the two marques – particularly project areas and prototype production.

A new high-speed digital milling machine, which makes it considerably easier to define vehicle architecture and to draw up form plans, is being inaugurated as part of the ADN. Shared tools within the design centre include the usual CAD workstations, digital scale modeling and graphics workstations as well as calculation and simulation applications but there are also several major innovations. These new technologies will optimize designers' ability to respond to new trends, thereby reducing time-to-market and the cost of new product development.

This is a virtual reality room which creates the illusion of being completely immersed in a virtual environment, so that a range of solutions can be tested without the need to produce physical prototypes. The CAVE™ system is used to appraise vehicle interiors and their layout, thanks to the replication of volume, space and visibility experienced by a car's occupants. This cube-shaped total immersion room includes five fixed surfaces: three screens are placed vertically, perpendicular to one another, while the other two are horizontal, on the ceiling and floor. High-intensity floodlights provide very bright lighting and a wireless camera tracks motion.

The CAVE™ unit also allows fine-tuning of industrial processes, with simulations of operations that will be carried out at factory workstations.

The Scale 1 screen is used alongside the CAVE™ tool to present the vehicle's overall architecture and outside style.

This system is akin to a reduced-scale CAVE™ that is used in the advance generic phase to simulate work in smaller environments, such as the engine. It allows engineers to study the mounting and removal of mechanical assemblies. The springboard for the creation of the HOLOBENCH came from upgrades in the Catia application and from PSA's collaboration with Dassault Systèmes.

In Vélizy, the three pillars of creativity - style, technology and product – come together based on principles that have guided the layout of the ADN. Throughout the development of the project, an important consideration was that PSA Peugeot Citroën is one of the few global groups composed of two volume brands.

From a teamwork perspective, the design centre brings the benefits of a new meeting place that allows the mixing of several teams, which can cross-fertilize and "work better together." In all, more than twenty nationalities come together at the ADN, sharing their skills and ideas.

Design includes a broad range of highly varied skills. The job of designer can cover many different types of training and often requires different styles of aesthetic and functional sensitivity. The ADN aims to promote creativity and stimulate synergies between several professions of the automotive industry.

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