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The Ideas and Ethos Behind the Mirea

Concept cars have many roles. They allow a glimpse behind the scenes on future model programmes, they can provide pointers to the aesthetic and technical ambitions of a manufacturer, and they can provide a stimulus to the companies own creative staff. Each though, has it's own specific reason for being. In the case of the Daewoo Mirae (Korean for 'Future') It's a glimpse in to the future. Officially launched at the 1999 Seoul Motor Show it was to explore the outer reaches of automotive technology in a car tilted for 2010 and to illustrate the positive attributes of a close working relationship between Korea and the United Kingdom via Daewoo's Worthing Technical Center.

Responding to the Daewoo design statement - 'Designed Around You', the Mirae is the clear understanding of the balance between functional design and the aesthetic communication of the cars identity.
The car to take Daewoo into the future had to be an image leading product to raise the profile of the company and display the confidence of a fresh automotive brand. It had to also combine the fun and sophistication of a sportscar with enough space for a young family with sporting lifestyles.

Using a system of versatile/removable seating, maximum use of interior space was achieved. Tailoring the car to the user, making the systems user responsive, the interior could eliminate traditional switchgear and be reconfigured to taste, and use technologies that reduce environmental impact and maximise occupant safety, whilst remaining affordable.

This original concept was developed by the Worthing Technical Center team under Design Director Ginger Ostle, The exterior excecuted by Guy Colbourne, and the interior by Paul Wraith.

In being aimed at 2010 the Mirea could employ, and seek to accommodate advanced development systems and communications technologies.

In many ways an embodiment of the spirit that produced the radical thinking and aesthetics of the 1950's and 1960's GM show cars, the Mirae was the star of the 1999 Seoul Motor Show and the subject of much media interest. The 'Norman helmet' graphics first executed here have been re-employed on subsequent Daewoo show vehicles, and the VSC concept has been further developed in the 2000 Daewoo Musiro show car. It's appeal would be broad being able to altered from single seat supercar to a 5 seat family car.
Daewoo Design

Daewoo Mirae
Exterior
Interior

Daewoo Musiro
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Page 2

Paul Wraith


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