The Alfa Romeo Pandion, first shown at Geneva this year, has had it’s Hollywood debut courtesy of a new video by director Isaac J. Rosenthal.
The ad was shot in the El Mirage drylake, a positively World-famous car photography venue, and on location in LA. The Mohave desert location proved particularly harsh for the concept car, which was far from fully production ready.
“By the time we got the car it had about 5 miles on the clock. That day it was reading about 40 celcius..” said Rosenthal.
The video puts the viewer very much in the midst of the action and leads us into Alfa Romeo’s vision of the future. It’s awesome to see a concept get this kind of treatment and glamourous promotion in 2010.